Sebastian Waschnick

Professional geek, tech lead and product builder

About Me

I choose to be a software engineer and lean start-up practitioner. I believe in pragmatism, open communication and data. My preferred setup is “loosely coupled but highly aligned”.

Within a team I take the role of facilitator and driver. I favor structured over volatile, passion over casualness, trust over control. With a high sense of ownership, proven leadership capabilities and a strong desire to ship value to customers, I'm a highly motivated individual.

On my desk you will find Daniel Pink’s 'Drive', Juergen Apello’s 'Management 3.0' and Eric Ries’s 'The Lean Startup'. And a mechanical keyboard and lot's of hardware to tinker around with.

I enjoy architecting and creating cutting-edge products and I surround myself with inspired, innovative and positive people so that I can grow with them and achieve epic stuff.


+49 179 7382718
Talstr. 12, 04106 Leipzig

Professional Skills

I am experienced in every aspect of developing new digital products from scratch. I have a strong technical background, profound business knowledge and I've been called a great and inspiring leader.
• Software engineering & architecture
• Product development & innovation
• Servant Leadership & Radical Candor
• Talent acquisition & employer branding
• Coaching & mentoring

Tools & Technologies

Kotlin, Java, TypeScript, Javascript, Golang, C#, C, C++, Assembler. Spring Webflux, Spring Boot, JavaEE. Vue, React, Angular, AngularJS, jQuery, JSF, JSP. AWS, Terraform, Ansible. Apache, NGINX, Varnish, MySQL, MongoDB, DynamoDB, PostgreSQL. Embedded and Lowlevel Programming on Microcontrollers, OSX, Windows, game engines and a keen interest in real-world IT Security.

Work Experience

Consultant / Freelancer at Zeile7 GmbH
Nov 2020 - Present
As a consultant for the boutique agency Zeile7, I delivered tailored solutions to various of their clients. This includes helping companies with their IT strategies, for example the migration of dektop software into the cloud or creating a big data enabled cloud architecture. It also includes doing trainings and workshops, to help them with upskilling their own engineers. Furthermore, I played a key role in assisting clients with their staffing requirements, optimizing their recruitment processes, and crafting efficient recruiting funnels. This involved end-to-end consulting for the whole process, spanning from refining job descriptions to conducting interviews and implementing coding challenges.
Chief Architect at ÜberseeHubb GmbH
Mar 2023 - Dec 2023
As the Chief Architect at Sparkasse Bremen's FinTech subsidiary, I spearheaded the development of new groundbreaking products in the realm of real estate finance. We successfully launched various FinTech products, where I led the development of a new platform catering to all the different real estate needs, along with crafting the "effi" app, with a unique take on the mortgage financing process. We also implemented multiple lean startup methods to explore potential products, employing extensive tracking and marketing tools for validation. I managed the ongoing development, maintenance, and seamless operation of existing applications, notably Manni (personal finance app) and Baufi (mortgage financing app).
Producer & Host at TheInnovationEngineer Podcast
May 2022 - Present
Welcome to The Innovation Engineer Podcast, your favorite place for picking brains of your favorite engineers. So grab your nerdiest mug, fill it with your beverage of choice and enjoy. If you're a Developer, an Engineering Manager, Tech Decision Maker or anyone interested in the world of engineering and innovation - this is your place. Each episode we ask ourselves the latest question coming from the wonderful world of technology.

As the host and producer of The Innovation Engineer Podcast, I orchestrate the entire production process. Video and audio production is a hobby of mine and I love to learn how to work with cameras, lights and microphones. That's why I put a lot of effort into creating all the assets myself and producing every aspect of the podcast by hand and why we use 4k cameras and do not rely on additional software or take shortcuts.
Tech Lead & Principal Engineer at Dyn Media GmbH
Mar 2020 - Dec 2020
Consulting and conception for a new sports streaming service, including authentication with Auth0, payment with Stripe, OTT with deltatre and the overall architecture.
Tech Lead & Principal Engineer at Bitly
Jan 2021 - Dec 2022
Responsible for scaling and developing, and thus helping to increase revenue from 5M$ to 70M$. Migrating and improving the former PHP monolith with a single MySQL database, with manual bash deployment, version control with Subversion, manually installed Apache directly on EC2, without monitoring and without a single test to a modern architecture. Introduction of modern engineering best practices, like Trunk Based Development, Continous Integration. Introduction of Terraform, Docker, Nginx, OpenId Connect via AWS Cognito, ChatOps, Monitoring, Unit Tests, End-to-End tests with Cypress.js. Educating and training of all developers. Hiring new Engineers, Tech Leads and a new VP of Engineering.

I accompanied the acquisition, migration and modernization of and, further allowing the scaling and growth of both. I also supported the due diligence for the acquisition of through bitly and lead the integration of it into the bitly platform.
Principal Engineer at Bertelsmann SE & Co. KGaA
Mar 2020 - Dec 2020
Building next-level media products and driving a new digital future within Germanys' biggest content producer. Working on media aggregation, recommendation, and premium content over all media types, across all brands from Bertelsmann. We built a remote-first tech-company right before Covid-19 kicked in. The outcome was a highly effective organisation in times that others were struggling. My role included being the overall architect, coordinator, hiring manager and company builder.
Chief Technology Officer at Axel Springer Ideas Engineering
Jul 2018 - Mar 2020
Leading the innovation hub of Axel Springer together with the managing director with multiple teams. Driving initiatives to transform the whole enterprise into a tech company. Developing the strategy for organic growth for Axel Springer, helping with the IT-Strategy for various business units and working on multiple products across different Axel Springer units. Representative for the IAB Tech Lab, worked on forming international ad tech standards. Speaker on both internal and external events.
Engineer / Consultant at Axel Springer Ideas Engineering
Oct 2014 - Jun 2018
Development and conception of various products and projects across multiple business units and brands. Inhouse consulting and evaluation of external projects, including performing due diligences and workshops. Organizational development, business development, recruiting, mentoring and training of new employees, colleagues and apprentices. Marketing and project acquisition, including product management and presales engineering.
Engineer / Project Lead / Team Lead at IVU Traffic Technologies AG
Jan, 2011 - May, 2013
User generated content in real-time will have multiple touchpoints for offshoring. Organically grow the holistic world view of disruptive innovation via workplace diversity and empowerment
Intern at Siemens AG
Feb 2008 - Oct 2010
Working on automation of opencast mining systems and development of software for control systems.


Masters of Electrical Engineering from Hochschule Anhalt
2008 - 2010
Master's thesis "Web-based three-dimensional representation of real-time data in process visualization", awarded the VDE prize for outstanding theses
Bachelor of Electrical Engineering from Hochschule Anhalt
2005 - 2008
Bachelor thesis "Development and integration of Intranet applications in SCADA systems"
High School Diploma (Abitur) from Lessing-Gymnasium Hoyerswerda
1992 - 2004


+49 179 7382718